This is the story of a boy who found love in a sport that gives him a feeling and experience that no other sport can. 

Giving people all the feels:

Art Director: Morgan Klein

Copywriter: Chris Santos 

The most beautiful part of this spot, was our star Luca who played the young boy. He fell in love with go kart racing because of our spot, and seeing the joy on his face when he got strapped into that thing was the best part. What really made us all tear up though, was when we gave him the go kart at the end of the shoot and seeing the stoked look on his face.

It was one of the sweetest moments of my career thus far.