TWO LANE: HOMETOWN HEROES

In early 2020, Two Lane was launched around the idea that, “Every Two Lane brings you home.” And then...every person in the world was stuck at home, whether they wanted to be or not. So to relaunch this southern beer, we reestablished that home isn’t a place...it’s a feeling. And this feeling doesn’t come from the buildings or streets. It comes from people. People who are welcoming. Inclusive. Progressive. We called ‘em Hometown Legends. And even with a big name celebrity like Luke Bryan as our co-creator, we chose to relaunch our brand by celebrating these seemingly normal folks. So, meet Two Lane: A new beer for the next generation of southerners. One that’s more welcoming, more inclusive, and more progressive. Welcome home.

Art Director: Morgan Klein

Copywriter: Jake Altman

PAID MEDIA 

These hard-working films explained why these individuals were Hometown Legends in our eyes.

ORGANIC SOCIAL

And on social, we used our (and Luke’s) platform to shine a much-deserved spotlight

on these Hometown Legends who make their whole town feel at home.