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UNIVERSITY OF PHOENIX: CHANGE THE SYSTEM
When the higher-education system was failing working adults in pursuit of a degree, John Sperling changed the system and built University of Phoenix.
And we built a 360 campaign!
Art Director: Morgan Klein
Copywriter: Jake Altman
One Show Shortlist - Film
One Show Shortlist - Film Craft
ADDY - Gold
Clio Shortlist – Film Technique
"#1 Most Talked About TV Ad of the Week" – iSpot.tv
Forbes – "5 Ads That Tell Great Stories: Insight from a Pixar Movie Writer"
We worked with an amazing artist, Mack, as the vocals behind the spot.
The recording of the track was super groovy, so we made a BTS video:
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