UNIVERSITY OF PHOENIX: CHANGE THE SYSTEM

When the higher-education system was failing working adults in pursuit of a degree, John Sperling changed the system and built University of Phoenix.

And we built a 360 campaign! 

Art Director: Morgan Klein

Copywriter: Jake Altman

One Show Shortlist - Film
One Show Shortlist - Film Craft
ADDY - Gold
Clio Shortlist – Film Technique
"#1 Most Talked About TV Ad of the Week" – iSpot.tv
Forbes – "5 Ads That Tell Great Stories: Insight from a Pixar Movie Writer"

We worked with an amazing artist, Mack, as the vocals behind the spot.

The recording of the track was super groovy, so we made a BTS video: