To relaunch Acura’s brand and tell their story, we didn’t hire fancy celebrities to blurt out fancy words like most car ads do. We let Acura’s audience play; and made a one-of-a-kind, first-ever, graphically-and-musically evolving, mobile racing game in the process. Beat that.​

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Awards

awwwards, theFWA, Webby

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Press

Adweek

TopGear

Roadandtrack

Esquire

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Copywriter

Jake Altman