ACURA: BEAT THAT

To relaunch Acura’s brand and tell their story, we didn’t hire fancy celebrities to blurt out fancy words like most car ads do.

We let Acura’s audience play; and made a one-of-a-kind, first-ever, graphically-and-musically evolving, mobile racing game in the process. Beat that.

Art Director: Morgan Klein

Copywriter: Jacob Altman 

CannesBoard_BeatThatGame copy.jpg

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