ACURA: BEAT THAT
To relaunch Acura’s brand and tell their story, we didn’t hire fancy celebrities to blurt out fancy words like most car ads do.
We let Acura’s audience play; and made a one-of-a-kind, first-ever, graphically-and-musically evolving, mobile racing game in the process. Beat that.
Art Director: Morgan Klein
Copywriter: Jake Altman